Idea

 

Reflection

Transparency

Structure


The people and their reality

Humans act as consumers, citizens or customers in an emotional und subjective manner – they are living their reality; perceiving markets, products, topics and everyday life individualistically.

Qualitative research

In order to get in acquaintance with the subjectivity of humans you have to understand them. In order to understand humans, you have to talk with them. We are talking in greater details with humans and letting them describe their reality in a multi-perspective way, so that a holistic view emerges. In order to do this type of reconstruction we use the methods of qualitative research.


Profile

 

Expierence

Curiosity

Analytics

Realiability

(German) Thoroughness

Internationality

Self-Employment

Since 2004 self-employment in market research and marketing consulting

Since 2015 marketing audits

In 2015 several lectures in market research and marketing

Education

Study of Culture Studies at the Humboldt-University of Berlin, secondary subjects Anthropology and Philosophy

1998 Study abroad at the New York University, USA

2000 Magister artium

Life

1972 born in Munich

Since 1993 a Berlin native

1998-99 Travelling around the world

2003-forever father of three children

Hobbies

Water

Writing

Reading

Hiking

Soccer

Travelling


Moritz Schottenloher

Dorotheenstr. 18

12557 Berlin

Germany