Idea
Reflection
Transparency
Structure
The people and their reality
Humans act as consumers, citizens or customers in an emotional und subjective manner – they are living their reality; perceiving markets, products, topics and everyday life individualistically.
Qualitative research
In order to get in acquaintance with the subjectivity of humans you have to understand them. In order to understand humans, you have to talk with them. We are talking in greater details with humans and letting them describe their reality in a multi-perspective way, so that a holistic view emerges. In order to do this type of reconstruction we use the methods of qualitative research.
Profile
Expierence
Curiosity
Analytics
Realiability
(German) Thoroughness
Internationality
Self-Employment
Since 2004 self-employment in market research and marketing consulting
Since 2015 marketing audits
In 2015 several lectures in market research and marketing
Since 2015 marketing audits
In 2015 several lectures in market research and marketing
In 2015 several lectures in market research and marketing
Education
Study of Culture Studies at the Humboldt-University of Berlin, secondary subjects Anthropology and Philosophy
1998 Study abroad at the New York University, USA
2000 Magister artium
1998 Study abroad at the New York University, USA
2000 Magister artium
2000 Magister artium
Life
1972 born in Munich
Since 1993 a Berlin native
1998-99 Travelling around the world
2003-forever father of three children
Since 1993 a Berlin native
1998-99 Travelling around the world
2003-forever father of three children
1998-99 Travelling around the world
2003-forever father of three children
2003-forever father of three children
Hobbies
Water
Writing
Reading
Hiking
Soccer
Travelling
Writing
Reading
Hiking
Soccer
Travelling
Reading
Hiking
Soccer
Travelling
Hiking
Soccer
Travelling
Soccer
Travelling
Travelling
